On the slopes of the Himalayas, under the stars of AlUla, and across tranquil lagoons in Phuket, a quiet movement is unfolding. In celebration of Global Wellness Day, the luxury hospitality icon Banyan Tree is calling the world to pause—not in retreat, but in presence.

Their new initiative, #ThisRightNow, is more than a wellness program. It’s a reminder, a ritual, and a return. Guests across Banyan Tree’s sanctuaries are being invited to reconnect with nature, with themselves, and with what truly matters.

The campaign’s ethos is rooted in Banyan Tree’s long-standing belief that wellbeing doesn’t require escape—it requires attention. And so, #ThisRightNow encourages gentle, meaningful experiences drawn from local landscapes, traditions, and ancestral rhythms.

Here’s how that looks, around the world:

• Banyan Tree Samui offers a complimentary Sense of Nature Walk through its secluded private bay, where tropical flora and fauna speak softly of balance.
• In Krabi, guests set sail on The White Pearl, a traditional longtail boat that traces the contours of Phang Nga Bay.
• Over in AlUla, ancient desert stillness is amplified through guided stargazing in Ashar Valley.
• At Buahan, a Banyan Tree Escape, spiritual ceremonies and astrological rituals link modern seekers to timeless Balinese cosmology.
• In Ringha, hidden in the Himalayas, the valleys themselves invite reflection.
• Mayakoba tells its story through the ruins of the Maya, whose echoes can still be heard in the wind.
• In Dubai, guests step into the Rainforest Trail, a hydrothermal journey into the senses.
• Vabbinfaru’s coral-rich seas hold lessons in rhythm, grace, and silence.
• And in Phuket, the mangroves and still lagoons become mirrors for introspection.

This philosophy is the throughline in Banyan Tree’s broader approach to wellness. Their 8 Pillars of Wellbeing guide a growing ecosystem that includes:

• Banyan Tree Connections: A private immersion for two, combining movement, mindfulness, and rituals for deeper emotional balance. It’s currently offered at Vabbinfaru and Phuket, with plans to expand to Mayakoba and Anji later this year.
• Wellbeing Sanctuary Rooms: Signature accommodations that come with sleep rituals, nourishing cuisine, and daily destination-based practices.
• The Visiting Practitioners Programme: Rotating sessions with globally recognized experts. This season features Wim Hof Method instructor Laura Hof (Dubai and Phuket), sound healer Harriet Emily (Vabbinfaru), and yoga teacher Gabrielle Mendoza (Phuket).

But perhaps the most radical offering is the simplest: a breath. A pause. A moment of stillness, wherever you are. Banyan Tree encourages everyone—not just their guests—to incorporate breathwork, micro-rituals, and mindfulness into their daily lives. Using the tag #ThisRightNow, people around the world are beginning to share what presence looks like for them.